Spike. A culture-driven, fan-first sports agency built for the new era of fandom.
We help brands, rights holders and athletes show up more impactfully at the intersection of sport, social and fan culture.
Spike is focused on delivering culturally relevant campaigns and smart commercial strategies that treat sport as a 24/7 cultural ecosystem. This is where fans scroll, share, shop, and show their support.
Sport is more powerful than ever, but also more complex to get right.
“63% of brands that own sports partnerships feel their objectives are not fully understood, while 75% of rights holders feel the same about the brands they work with.”
Sports Pro
Brands can no longer rely on passive logos in opportune places; the only way to cut through is to operate at the speed of fans, leaving perimeter boards behind and engaging communities with creativity that earns attention and fuels conversation.
That’s where we come in. We turn partnerships into platforms and rights into real-life stories that create relevance through passion points.
We've worked with the biggest names, but we love an underdog too.
We’ve helped some of the biggest global sports partnerships activate with attitude and true effect. From Chelsea FC to Paris St Germain FC via Royal Ascot to Women’s Rugby alongside the England RFU and the Red Roses, we’re just as excited by the uncut gems like Grenfell Athletic and the Greyhound Board of Great Britain. Big stage or small - we bring the same ambition, creativity, and energy to every project.
When we’re not debating our best XI’s, racing tips or favourite knock-outs of the last decade, we offer the following.
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We connect brands with the right partners, audiences and platforms to drive meaningful visibility and long-term value.
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From bold concepts to tactical rollouts, we craft campaigns that make noise on and off the pitch.
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We produce standout content and secure coverage that captures attention across sports, lifestyle, and entertainment.
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We turn match days into memorable brand moments. Immersive, shareable, and built for the fans.
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We build stories that resonate across platforms - fuelling culture, sparking conversation, and lasting beyond the final whistle.
Contact us.
Spike exists to help those operating in sport move faster, make cool stuff, and become an active part of sport’s living, breathing culture.
Cut through. Stand out.
hello@spikesport.global
101 Wigmore St,
London W1U 1QU